Syngenta takes part in Ruiru Coffee fair
Our team is working diligently to continuously empower farmers with the best technical skills by participating in the annual Ruiru Coffee Fair. The fair is an opportunity to interact with various stakeholders in the industry with both large- and small-scale farmers and different industry players. The team prioritized ensuring that farmers learn to grow healthier, more productive plants regardless of farm size by helping them to embed sustainable agricultural practices on their farms building biodiversity to help farmers increase productivity.
The Coffee fair created an ample opportunity for the team to build knowledge on technical advisory on aspects of crop protection and safe use. The team focused on QUADRIS® and Mastercop® from Adama, a member of the Syngenta Group, as the products farmers should use to improve the quality of yield of coffee across the region. The highlighting of crop protection solutions and sharing knowledge on the safe use of pesticides showed great success in allowing farmers to protect their investments from adapting the sustainable practices.
In participating in the fair we interacted closely with large-scale growers who form part of the coffee market segment creating a space to showcase Syngenta’s coffee crop protection program for higher yields. With coffee being a major export in the country, our brand presence and technical skills provided an avenue for future business opportunities with growers. Robert Wachira, Marketing Manager East Africa highlighted, “The steadily decreasing land units, increasing adverse effects of climate change and stubborn pests and diseases the Kenyan coffee farmers continually face an uphill task of increasing productivity per unit. With this understanding, we have taken a leading role in helping farmers with crop protection solutions that are safe, efficient, and affordable. These solutions will allow our farmers to produce enough sustainably and safely, showing our commitment to bringing plant protection to life.”